In the constantly shifting world of television news, capturing and retaining viewers is an constant challenge. Effective advertising plays a crucial role in this endeavor, requiring a nuanced approach that connects with the target audience. TV news advertisers must transmit their message in a compelling manner, using innovative techniques to stand

In the heart of packed cities like Delhi, Mumbai and Bangalore, a new kind of advertising is blooming. It's not on towering skyscrapers or glossy magazine pages, but on something far more humble: auto rickshaws. These tiny, three-wheeled vehicles, a ubiquitous of urban transport, have become rolling billboards, plastered with everything from promot

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